In this project, I used advanced data scraping techniques and tools like Tableau Public, KH Coder, Facepager, and web scraping to analyze the impact of action films from both a narrative and digital perspective. The process involved data collection, cleaning, formatting, and applying natural language processing (NLP) to draw meaningful insights. The results provide a comprehensive view of how action movies engage audiences through storytelling and digital influence, ultimately contributing to the evolving cinematic landscape.